workoutwithsidney

Workout With Sidney Crosby

February 2, 2009

Role: Junior Producer, Production Assistant

Produced by Stitch Media for Reebok and Bell Sympatico / MSN

Both educational and fun, Workout with Sidney Crosby allows users to train alongside one of the biggest stars in the NHL. In addition to an online weekly video series, a half-hour television episode engages a new audience to participate and learn more each from the interactive experience.

This project has been a runaway hit with 120K unique visitors in it’s launching week and has been integrated into amateur hockey official traning programs.

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